Bill McCormack, the founder of Outdoor Connection, talked about how Ventra Flow originated
The Ventra Flow originated when we had a mixed farming grazing property in Western Queensland and I was farming. It was family operation and I was doing the night work so I was ploughing all night and then trying to sleep during the day.
Often times the temperature was over a hundred degrees. So it was fairly uncomfortable and the windows in the our bedroom were quite high maybe about four feet off the ground 3-4 feet off the floor. And we thought about that and then ah one day I thought right so we put louvres all around from the floors up to the bottom of the windows.
And it just made all the difference all of a sudden I just had a little bit of if there was a bit of breeze around I caught it from whatever direction and it was just the right height to flow over me on the bed.
So when we got into the camping business I thought about that and took a while to work out how to do it actually we thought about it and thought the problem with windows in tents is they're all up high and there was no air coming in where people were sleeping.
So that was the aim of the exercise we put the windows in down low to so that people could have a bit of air at bed height when they're trying to sleep of a night time.
So that was the history of Ventra Flow really our experience of heat in Western Queensland. So it had a benefit for some people today.